Display ads can help you reach virtually the entire internet through advanced audience targeting and real time bidding.
What Is Display Advertising?
Google Ads search campaigns certainly help you reach the users with the most commercial intent (readiness to buy), but your inventory is limited to the people actively searching for the products and services you sell.
Leveraging the display network will let you reach hundreds of millions of users each day as they browse the web. But I’ll make sure your ads are only shown on high quality websites and to high quality visitors interested in what you sell.
The display network (showing your ads on other websites) is the best way to pick up cheap traffic at high volume.